On the final day of Convention, delegates gathered for an interactive workshop dedicated to discussing member engagement. “Go, Listen, Build” was the theme that delegates discussed, to reach out to those members that don’t go to union meetings, don’t vote or are unaware of important issues in their unions and their workplaces. This is a challenge for all unions, and delegates were able to hear from a panel of organizing experts to help facilitate their discussion including Jose La Luz (US-based union organizer, social justice activist) Deena Ladd (Workers’ Action Centre), Jean-Pierre Maweja (Agency Worker Association), Jennifer Huang (Toronto and York Region Labour Council) and Roxanne Dubois (Unifor).
Tips to increase Member Engagement:
Step One: Go
You start by going to where your members are, that means not expecting them to come to you.
Step Two: Listen
There are usually two parts to a good conversation: speaking and listening. It’s easy to get caught up talking at someone, and forget to listen.
Step Three: Build
We build deeper relationships by connecting with members as people and discovering shared values.
Artist Sam Bradd, was up on stage illustrating a road map based on the discussions and speakers we heard from throughout the morning during the workshop to inspire us to move towards increased action in terms of engaging our union members into our union.
This session closed out the CLC Convention after an intense five days of debate, discussions, elections and sharing of important information to help shape and drive the direction of the Canadian Labour Movement over the next three years.
Thank you to all IBEW members that took the time to come and represent their fellow brothers and sisters at the CLC Convention, and represent the IBEW to ensure we had a strong voice on the Convention floor this week.